Industry · Specialty Construction Product Manufacturers
Be the product retrieved when the specifier states the requirement.
Specifiers search for a performance requirement before a brand. We make your test data, listings and evaluation reports explicit enough to be matched to those searches.
The retrieval problem
Specifiers search for the test. Sites hide it in a PDF.
A facade consultant needs continuous insulation that passes NFPA 285 in a rainscreen wall on a Type I building. Most manufacturer sites put the tested assemblies in a downloadable PDF. The product retrieved is the one whose page states the test, the assemblies and the building types in text.
Buyer queries
The queries we model in this market.
Examples, one from each stage of a purchase. Your report models the full set for your services and your region.
What insulation can be used in an exterior wall that must pass NFPA 285?
Manufacturers of NFPA 285 compliant rainscreen insulation
Mineral wool vs polyiso continuous insulation for fire performance
Products with ICC-ES evaluation reports for high-rise exterior walls
What has to be explicit
The facts systems need to match you to those queries.
- Performance data in text: fire test results, R-values, load ratings
- Tests, listings and reports (NFPA 285, ASTM E84, UL, ICC-ES)
- Tested assemblies, applications and construction types
- Specification sections (MasterFormat) and technical documents in indexable form
- Certified installers and distributors
Who we work with
- Facade and envelope products
- Fire protection products
- Structural and drainage products
Who decides
Architects, specifiers, facade consultants and general contractors' buyers.
How it starts
From application to roadmap.
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01
Apply
Answer seven short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Specifiers use specification libraries, not search.
They use both. When a specifier searches or asks an AI system, data stated on your own pages is what can be retrieved and cited.
Why state tested assemblies instead of the product alone?
Because codes approve assemblies, and specifiers search for an assembly that passes. A product page without them cannot be matched.
The roadmap, service by service
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.