Industry · Commercial Law Firms
Be the firm retrieved for the matter, not just the practice area.
Clients search for a specific problem in a specific place. We make each practice area, matter type, industry and attorney explicit enough for search and AI systems to match your firm to the matter.
The retrieval problem
Practice-area pages rarely contain the answer a client asked for.
Most law firm sites list practice areas and describe them in terms every firm uses. A CFO asks which firms in Philadelphia handle shareholder oppression claims for closely held companies. Systems look for a passage stating that matter type, that client type and that location, and a named attorney who does it. Generic practice-area pages rarely have one.
Buyer queries
The queries we model in this market.
Examples, one from each stage of a purchase. Your report models the full set for your services and your region.
Can a minority shareholder sue for oppression in a closely held company?
Shareholder dispute attorneys in Philadelphia
Commercial litigation: hourly billing or alternative fees?
Which firms are ranked for commercial litigation in Pennsylvania?
What has to be explicit
The facts systems need to match you to those queries.
- Each practice area, and the specific matter types within it
- Industry specialties, such as construction, healthcare or technology
- Attorneys, their bar admissions and the matters they handle
- Offices and the states each one serves
- Rankings and recognitions, stated in text
Who we work with
- Commercial litigation
- Corporate law
- Employment law
- Real estate law
Who decides
General counsel, CFOs and business owners facing a specific matter.
How it starts
From application to roadmap.
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01
Apply
Answer seven short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Does this fit within state bar advertising rules?
Yes. The work makes accurate information clearer and easier to retrieve: what you do, who does it and where. Anything promotional still goes through your normal review against your state's rules.
Most of our work comes by referral.
Referred clients still check. A referral is usually followed by a search for the firm and the attorney, and what they find either confirms the referral or weakens it.
The roadmap, service by service
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.